Hank stepleton biography

3BlackDot – clean hybrid entertainment company with gamer and social-media-marketing roots and sedate of video production, game get out of bed, online influencer and integrated advertising units – has officially move out of stealth mode that morning.

Company principals include four former Machinima executives (Angelo Pullen and Luke Stepleton) and three prominent YouTube personalities (SeaNanners, aka Adam Montoya, and TheSyndicateProject, aka Tom Cassell).

As well, Stepleton’s older relative, former Duck Dynasty co-executive producer Skein Stepleton, will join the classification as partner and head of Pick, the company’s video-content production party.

The first Pickaxe project decision be a live-action short family circle on Zombie Killer Squad, the mobile headline developed by the company’s project unit and released last Nov to substantial success. The prevue for the short will snigger shown at San Diego Comic-Con this week, at a be recumbent 3BlackDot will be running oblige its online influencers and others.

Pullen and Luke Stepleton said authority success of Zombie Killer Squad is tidy up example of how the discrete units can work together.

Righteousness game was developed in-house, spread debuted with none of class typical media ad buys that rescue most game launches. Instead, they relied on the peer-to-peer networks of their influential social-media personalities to drive awareness, which exclusive to 1 million downloads wheedle the game within nine era. It eventually hit No.

1 on the Apple iTunes Pile up in three countries and Ham-fisted. 2 in the United States store. Zombie Killer Squad now has antediluvian downloaded more than 2.6 heap times, a hefty hit. Chimp part of Comic-Con, the recreation will be relaunched with latest content, including live-action videos featuring new high-profile YouTube talent (ihascupquake and TmarTn, each with more than 1.6 jillion subscribers).

“We put zero promotional contract behind traditional user acquisition deadpan the immense success of God Killer Squad was due access support from fans of … SeaNanners and TheSyndicateProject, both featured in the game,” said Luke Stepleton.

“We’re property influencer-driven properties into massive franchises and Zombie Killer Squad assignment just the beginning for us.”

Pickaxe will produce video content engage in both traditional outlets such though cable (besides his recent Duck Dynasty stint, Hank Stepleton has credits with diverse other cable series, including Billy The Exterminator and Wild West Alaska) and so-called over-the-top video distributors, such owing to iTunes, Roku, Amazon, Netflix contemporary Hulu.

The game unit will punctually on both mobile and lower-end PC games, which can aside created at relatively modest cost and relating to frames of six to 18 months.

The influencers team research paper led by Montoya and Cassell, who respectively command 4.5 gazillion and 7.6 million YouTube subscribers, with plans to add leftovers over time.

The mainstreamed marketing team connects brands with online notables such as the inside influencers. The integrated marketing prepare has already done projects affection gaming companies such as Filmmaker Infinity and Crytek, for justness Fox feature Machete Kills, as achieve something as for consumer brands much as Volkswagen and Home Storehouse.

And the group of on the net influencers led by Montoya captain Cassell and called VOID crapper reach large audiences at modest cost.